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With the Apple Baby Mac, 1985, the company’s future aesthetic takes focus. Esslinger believed this concept had the potential to be one of the greatest products of all time. But luck wouldn’t have it; Steve Jobs was jettisoned from the company before it could be produced.

With the Apple Baby Mac, 1985, the company’s future aesthetic takes focus. Esslinger believed this concept had the potential to be one of the greatest products of all time. But luck wouldn’t have it; Steve Jobs was jettisoned from the company before it could be produced.